iMap® Weather Experience Suite Brings Dramatic Weather Events to Multiple Screens

Norman, OK, and Las Vegas, Nevada, April 11, 2011 – Weather Decision Technologies (WDT), the weather content leader, is delivering a rich line-up of weather content tools designed to boost audience engagement and retention. New WDT broadcaster tools for on-air, interactive, social, and mobile devices provide media companies with content diversity, optimized for the matching diversity of consumer devices now available in the digital marketplace.

“For NAB this year, we are bringing broadcasters a powerful, new set of visualization tools for digital and mobile weather content,” said Mike Eilts, President and CEO of WDT. “We are helping broadcasters create captivating weather experiences, with state-of-the-science weather layers that are easily synchronized across multiple screens,” said Eilts.

On display at the National Association of Broadcasters (NAB) annual trade show (April 11-14), WDT is demonstrating the following dynamic weather content solutions, designed to produce compelling and engaging weather experiences for digital audiences:

Enhanced Digital Content for Weather Events

iMapInteractive - provides the world’s most advanced on-line weather experiences for your website, with full interactive map functionality and premium quality radar right down to the street level – the highest spatial resolution in the industry. WDT’s scalable architecture means that on severe weather days, audiences always have access to critical weather data, on demand.

iMapCreator - puts broadcasters in the driver’s seat and lets them create and customize stunning interactive weather maps on-the-fly. With this exclusive, powerful tool, users can: add different locations and data to interactive iMaps; set defaults for WDT’s many content layers and watches and warnings; easily create and customize multiple iMaps across station groups.

iMapWebApps - WDT’s new WebApps are content building blocks to easily add expert localized weather, climate, and lifestyle information to weather pages. Built in a modular way, media companies can now add as many or as few new weather elements or weather lifestyle pages to their site as desired, or extend their brand reach via interactive weather widgets.

iMapSocial - WDT Facebook Weather Pages and Social Apps provide essential weather information to build social weather communities, drive traffic to targeted Facebook weather pages and broadcaster dot-com websites, building brand loyalty.

Mobilizing Weather Content for Phones and Tablets

iMapMobile - WDT offers media companies the most advanced mobile weather apps on the market, that seamlessly integrate best-in-class content and interactive weather maps with premium branded forecasts, videos, and RSS feeds on viewers’ iPhone and Android smartphones.

iMapTablet - mobile weather solutions for iPad and Android-based tablets, with superior visualization and alerting capabilities. Currents, forecasts, alerts, an interactive weather map, and multiple favorite location preferences are built-in.

iMapWeather Radio - Users enjoy the power of a Weather Radio and all the convenience of a smartphone. This patent-pending mobile alerting technology and application gives local media companies the ability to provide hazardous weather voice and text alerting, combined with embedded video for local television meteorologists to warn consumers of severe weather events.

Bringing Live Weather and Video Streams to Digital Audiences

iMapLive! - a ground-breaking interactive application and system to present weather on-air in real-time on a touch-screen monitor with an incredible array of content, provided seamlessly by WDT. It’s fast, easy to use, and is a great addition to current on-air capabilities.

iMapTracker - With iMapTracker, media companies can provide exciting live, breaking news coverage of tornadoes and other hazardous weather phenomena while building loyal web traffic, and time spent on site. With WDT’s acquisition of ChaserTV, broadcasters have access to over 200 professional chase teams who intercept severe convective weather (tornadoes, hail, damaging winds), hurricanes, and winter weather events.

About Weather Decision Technologies, Inc.

WDT's iMap® services provide dynamic interactive and mobile weather mapping solutions for the world's leading local media and Internet companies. WDT is a global leader in providing state-of-the-science weather detection, nowcasting, and forecasting systems. WDT maintains operational and international offices in Norman, Oklahoma, and Atlanta, Georgia. Corporate websites: www.wdtinc.com and www.weatherforensics.com.